CES 2026 witnessed ASUS solidify its position as an innovator with a dynamic product portfolio designed to address evolving user needs. The company’s booth showcased a spectrum of devices leveraging advanced artificial intelligence, moving beyond simple automation to genuinely empower users across diverse applications. A central theme throughout the exhibit was seamless integration – not just of AI features, but of hardware and software working in harmony to create intuitive and powerful experiences.
ExpertBook Ultra: Redefining Mobile Productivity
The ExpertBook Ultra series received significant attention with updates emphasizing enhanced productivity capabilities. ASUS demonstrated refinements to the existing model, incorporating advanced biometric authentication for secure access and a dramatically improved noise cancellation system. Beyond these core enhancements, the updated ExpertBook Ultra features a sophisticated AI-powered assistant designed to proactively manage schedules, prioritize tasks, and optimize workflow based on real-time user behavior. This assistant learns user preferences over time, becoming increasingly effective at streamlining daily operations.
Key improvements included a redesigned chassis utilizing lightweight yet durable materials, contributing to improved portability without compromising structural integrity. The display technology has seen enhancements in color accuracy and brightness, crucial for professionals working with demanding visual content. Furthermore, the device’s connectivity options have been expanded to include support for the latest high-speed wireless standards, ensuring reliable performance on the go.
Focus on Security & Collaboration
ASUS underscored its commitment to security throughout the ExpertBook Ultra's design. Beyond biometric authentication, the device incorporates advanced encryption protocols and secure boot features. The integrated collaboration tools were also highlighted, allowing for seamless file sharing and real-time co-editing across multiple devices.
ProArt GoPro Edition: Unleashing Creative Potential
For creative professionals, the ProArt GoPro Edition continued its trajectory as a powerhouse workstation. This generation builds upon previous iterations with significant advancements in display technology and processing power. The display boasts an exceptionally wide color gamut and high peak brightness, allowing artists to view and edit their work with unparalleled accuracy. Coupled with powerful NVIDIA RTX GPUs, the ProArt GoPro Edition delivers exceptional performance for demanding creative applications such as 3D rendering, video editing, and graphic design.
The system incorporates a suite of pre-installed software tools tailored to professional workflows, including Adobe Creative Cloud applications and specialized creative suites. ASUS also highlighted the device’s ability to support large-format displays, making it ideal for professionals working on expansive projects. A key differentiator remains the robust cooling system ensuring sustained peak performance during intensive tasks.
AI-Assisted Creativity
ASUS incorporated AI features designed to assist creative workflows. These tools include automated color correction, intelligent object selection, and real-time style transfer capabilities. The AI algorithms adapt to the user’s artistic preferences, providing a level of assistance that enhances creativity rather than replacing it.
Zenbook DUO: A Dual-Screen Experience Redefined
The Zenbook DUO continued to showcase ASUS's innovative approach to form factor design. This convertible laptop features a unique dual-screen configuration, allowing users to seamlessly switch between various modes – laptop, tablet, tent, and stand. The latest iteration boasts improved display technology, enhanced hinge mechanisms for greater durability, and increased processing power.
The core strength of the Zenbook DUO remains its versatility. Users can utilize both screens simultaneously for multitasking or leverage the tablet mode for on-the-go productivity. The integrated stylus offers precise input capabilities for drawing, note-taking, and creative exploration. ASUS demonstrated how the device could be utilized in diverse scenarios – from video conferencing to content consumption to artistic creation.
Connectivity & Performance
The Zenbook DUO incorporates cutting-edge connectivity options, including 5G cellular support and Wi-Fi 6E. It’s powered by a high-performance processor, ensuring smooth operation even with demanding applications. ASUS emphasized the device's thin and light design, contributing to its portability and ease of use.
Beyond Individual Products: The AI Ecosystem
Throughout the CES 2026 experience, ASUS showcased a broader ecosystem of interconnected devices and services. The company highlighted how these products work together seamlessly to create a unified user experience. For instance, data generated by an ExpertBook Ultra could be utilized to optimize performance on a ProArt GoPro Edition or provide insights for a Zenbook DUO.
Focus on Sustainability
ASUS reiterated its commitment to sustainability across its product lines. The company highlighted the use of recycled materials in device construction and demonstrated efforts to reduce energy consumption. This aligns with growing consumer demand for environmentally responsible technology.
Looking ahead, ASUS’s presence at CES 2026 signaled a clear direction: leveraging AI not just as a feature, but as a core component of its product strategy. The company's focus on ‘always incredible’ innovation suggests that future devices will continue to push the boundaries of what is possible in personal computing and creative workflows.
