OLED monitors are becoming the new standard for performance displays, with global shipments jumping 92% in 2025—a surge that outpaces even the most optimistic industry forecasts.

The shift wasn’t just about volume; it was about speed. Models like 27-inch QHD panels at 240 Hz became the sweet spot for buyers, blending high refresh rates with competitive pricing. That momentum carried into the second half of the year with the introduction of 280 Hz variants, pushing the market toward even higher performance benchmarks.

Who’s Leading the Charge

  • ASUS: Dominated the market with a 21.6% share, thanks to its ROG (gaming), ProArt (professional creator), and ZenScreen (productivity) lines. The brand’s aggressive product rollout and marketing campaigns solidified its position at the top.
  • Samsung: Held a strong second place with 19.3%, driven by 27-inch 180 Hz models and promotions on 49-inch UHD displays. Samsung’s dual focus on mainstream and high-end segments kept pressure on competitors.
  • MSI: Expanded its OLED gaming presence, securing third place with a 13.1% share by rapidly iterating products across price tiers—particularly in the high-end segment where it’s built a reputation for cutting-edge tech.
  • LG Electronics (LGE): Ranked fourth at 12.6%, with its UltraGear series dominating larger screen sizes like 39-inch and 45-inch models, offering stability in niche markets.
  • Dell: Entered the OLED space primarily through Alienware, capturing a 9.9% share with a focus on high-end gaming and reliability.

For everyday users, this means more choices—but also a clearer path to platform lock-in. High-refresh-rate OLED monitors aren’t just for gamers anymore; they’re becoming the go-to for content creators who demand smooth visuals without compromising on color accuracy or brightness.

samsung monitor

The 2026 Outlook

Looking ahead, shipments are expected to grow another 51% in 2026 if current trends hold. The key drivers will be continued price drops, more HDMI 2.1 compatibility (critical for 4K@120Hz and beyond), and brands pushing the boundaries of what’s possible—like ASUS already hinting at next-gen RGB OLED tech.

But one question remains: Will this growth translate into broader adoption outside gaming, or will it remain a niche for those willing to pay premium prices? The answer may lie in how well brands can balance performance with affordability.