Even the most outlandish gaming promotions pale in comparison to what Norway’s Komplett has proposed. The retailer isn’t just giving away Grand Theft Auto 6 for free—it’s tying the reward to an act of conception. Conceive a child by February 19, and if the baby arrives by the game’s rumored late-2025 release, the retailer will hand over a free copy. The twist? The game’s estimated retail price is a mere $80.
For context, that’s less than a single month’s worth of diapers in most countries. The promotion’s Instagram post leaves no room for ambiguity: Life hack: Lie together today, get GTA 6 free from us in 9 months. The deadline for conception is less than a week away, leaving would-be participants scrambling to meet an impossible timeline.
- At a glance:
- Free GTA 6 if conception occurs by February 19
- Baby must arrive by late 2025 (rumored release window)
- No details on claiming the reward—assumed in-store with newborn
- $80 value, but the cost of raising a child dwarfs it by orders of magnitude
- No mention of adoption or surrogacy eligibility
- Promotion framed as *not a joke*—yet the execution feels like one
The sheer audacity of the offer raises more questions than it answers. Is this a genuine marketing stunt, or a darkly humorous jab at gaming’s most devoted fans? The lack of clarity on how to claim the reward—whether through proof of birth, store visits, or some other mechanism—only adds to the confusion. For most, the effort required to conceive, relocate, and navigate parenthood just to save $80 is a non-starter.
Yet, if the goal was to spark conversation, Komplett has succeeded. The promotion has already dominated discussions, not for its practicality, but for its sheer unpredictability. In a market where gaming retailers typically offer discounts, bundles, or in-game currency, this takes the cake—or at least, the cake stand.
For those still considering the offer, the retailer’s Instagram remains the official hub. But let’s be clear: the real cost isn’t just financial. It’s emotional, logistical, and—if history is any guide—likely to result in at least one child asking why their arrival was tied to a video game.
The bottom line? If you’re in Norway and desperate for *GTA 6*, there are easier ways to save $80. For everyone else, this remains a masterclass in how not to design a promotion.
