Ugreen has entered the crowded personal tracker market with a bold claim: four Bluetooth-based trackers for $28—less than half the price of Apple’s AirTag 4-pack. The move positions Ugreen as a serious contender in the budget tracking space, but whether it can sustain long-term accuracy and user adoption remains to be seen.
The Ugreen trackers mirror Apple’s minimalist design aesthetic, measuring just 20mm in diameter and weighing 15 grams each, making them easy to attach to keys, bags, or luggage. They run on a standard CR2032 battery, which Ugreen promises will last up to two years with daily use—a claim that matches Apple’s own battery life estimates for AirTags. However, the lack of ultra-wideband support means precision tracking is limited to Bluetooth Low Energy (BLE), resulting in less reliable updates when the tracker is out of direct line of sight.
Where Ugreen shines is in cost efficiency. A single AirTag costs $29, while a four-pack goes for $49—nearly double Ugreen’s entry price. For users who need multiple trackers but don’t require Apple’s Find My ecosystem or centimeter-level precision, the math is undeniable: Ugreen delivers four devices for the price of one AirTag. But this comes with trade-offs. Since Ugreen’s trackers don’t integrate with iCloud Find, they won’t appear in the Find My app on other Apple devices unless manually linked through a separate network.
For small businesses or individuals tracking multiple items—like luggage or tools—the $28 price point is hard to ignore. However, real-world performance could be a sticking point. Without ultra-wideband, Ugreen’s trackers rely entirely on BLE, which means accuracy can degrade in larger spaces or when obstacles block the signal. Apple’s AirTag, by contrast, maintains precision even indoors using ultra-wideband, making it a more reliable choice for users who need consistent tracking.
Looking ahead, Ugreen’s entry signals a potential shift in the market, where cost may outweigh seamless integration as the deciding factor for many users. Whether these trackers can match Apple’s long-term battery life and accuracy remains an open question, but their aggressive pricing suggests they’re here to stay—at least for those willing to trade convenience for savings.
