ADATA’s CES 2026 Showcase: A Focus on Speed and Integration
The ADATA booth at CES 2026 generated considerable interest, demonstrating a significant push into next-generation storage technologies. The company’s strategy centers around delivering high performance alongside innovative integration solutions, targeting applications ranging from gaming consoles to embedded systems.
SD Express Cards: PCIe Gen 3 x2 Performance
ADATA's SD Express portfolio was a key highlight of the show. Their flagship card utilizes the SD 8.0 form factor incorporating SD Express technology, leveraging the physical connection of PCIe Gen 3 x2 and NVMe 1.3 protocols. This configuration unlocks impressive sequential read speeds up to 1.6 GB/s and write speeds reaching 1.2 GB/s – a substantial leap in performance compared to traditional SD cards.
Available in capacities of 512GB and 1TB, these cards are designed for demanding applications such as professional video editing, high-resolution photography, and next-generation gaming. The underlying SMI SM2708 controller ensures optimal operation and stability within the card’s architecture.
MicroSDXC Cards: SD 7.1 Standard with SD Express
Complementing the larger SD Express cards is a series of microSDXC offerings based on the SD 7.1 standard, also utilizing the SD Express PCIe Gen 3 x1 interface. This iteration employs the same SM2708 controller, offering enhanced performance while maintaining compatibility with existing devices.
Sequential read speeds reach approximately 800 MB/s with write speeds up to 700 MB/s. Notably, these cards are confirmed as compatible with the upcoming Nintendo Switch 2, indicating a strategic focus on console gaming applications.
Available in capacities of 256GB, 512GB, and 1TB, this line caters to portable devices, cameras, and other storage-intensive consumer electronics.
ePOP Memory Modules: Combining NAND and LPDDR4X
ADATA’s foray into embedded memory solutions garnered significant attention with the introduction of its ePOP package technology. This innovative approach integrates both 3D TLC NAND flash storage and LPDDR4X memory within a single, compact module – significantly reducing system size and power consumption.
The ‘ePOP51C-02G32ATE’ module combines 32GB of 3D TLC NAND with 32GB of LPDDR4X in HS400 mode. Sequential read speeds reach approximately 190 MB/s, while sequential write speeds achieve around 115 MB/s. This dual-component design offers a compelling solution for applications requiring both high storage capacity and fast memory access.
The ‘ePOP51C-128GBTE’ module provides a 128 GB capacity option with HS400 DDR capabilities, delivering sequential read speeds of 300 MB/s and write speeds of 260 MB/s. These modules are designed for applications such as automotive infotainment systems and advanced robotics.
UFS 3.1 Storage Devices: High-Speed Data Transfer
ADATA’s UFS 3.1 storage devices showcase the potential of this protocol for mobile and embedded applications. The ‘UFS31A-512GATE’ device offers a 512GB capacity with sequential read speeds reaching 2.2 GB/s and write speeds up to 1.9 GB/s. The smaller ‘UFS31A-256GATE’ variant provides 256 GB of storage, matching the performance characteristics of its larger sibling.
These UFS 3.1 devices are well-suited for smartphones, tablets, and other portable devices demanding high data transfer speeds.
