Ubisoft’s latest social media gambit has done little to calm the storm surrounding its Assassin’s Creed IV: Black Flag* remake. After a resale listing revealed a new Edward Kenway statue—rumored to be part of a Collector’s Edition—Ubisoft’s official Assassin’s Creed account responded with a familiar meme reference: Ah s, here we go again, a nod to the infamous Grand Theft Auto: San Andreas reboot controversy.
The post, intended as a lighthearted acknowledgment of leaks, has instead reignited frustration. Fans are pointing to Ubisoft’s recent cancellations—most notably Prince of Persia: Sands of Time—as proof the company may abandon the remake entirely. The irony isn’t lost: a project that has been delayed but never officially scrapped now faces skepticism just as Ubisoft undergoes a sweeping restructuring effort.
The statue leak itself adds to a growing body of indirect evidence. Earlier this month, a PEGI rating submission surfaced for Assassin’s Creed Black Flag Resynced, a title that aligns with the remake’s expected name. While Ubisoft has never confirmed the project, internal reports suggest it remains in development—though not without hurdles. Seven titles, including Black Flag, were pushed back during the publisher’s major reset, but none were canceled outright. Yet with worker strikes planned, a plummeting stock price, and a reputation for abrupt project shifts, the meme-laced response feels tone-deaf.
Whether Ubisoft’s tweet is a soft confirmation or a sign of hesitation remains unclear. What’s certain is that the company’s handling of leaks—especially amid its internal upheaval—has left players questioning whether Black Flag will ever see the light of day.
- Leaked item: Edward Kenway statue (possibly for Collector’s Edition).
- Ubisoft’s response: Ah s, here we go again meme reference, sparking backlash.
- Context: Black Flag remake delayed but not canceled; Sands of Time remake scrapped.
- Recent leak: PEGI rating for Assassin’s Creed Black Flag Resynced* (expected remake title).
- Ubisoft’s state: Worker strikes, layoffs, and restructuring under scrutiny.
The statue’s appearance on resale platforms suggests Ubisoft may be prepping physical collectibles, but without an official announcement, speculation runs rampant. The meme response, while playful, risks undermining trust—especially when contrasted with the publisher’s recent track record of abrupt cancellations.
Fans are now left in limbo. If the remake is real, Ubisoft’s communication strategy needs an overhaul. If it’s not, the company may have just given players another reason to doubt its commitments.
